Sri Sri at Ramlila ground, a show of Cow Culture


The venue was the same. The mission almost identical. Even the crowd was quite similar. It is tempting to dismiss the clarion call given by Sri Sri at Ramlila ground, to volunteer for a better India, as a mere show of strength which is doomed to fizzle out. After all, wasn’t this the fate of recent confluences at Ramlila Maidan?  However, for one not-so-obvious reason, the destiny of this movement is written differently.

Sri Sri at Ram Leela maidan to launch Volunteer for better India

I say this not because Sri Sri is my spiritual guru. Nor because his movement is backed by UN agencies! Not even because he has got the youth of India on his side. The fate of Volunteer For A Better India (VBI) movement, launched by Sri Sri at Ramlila ground on Feb 3rd, will be different only because the movement is anchored in spirituality; because its approach is holistic! From what we saw at Ramlila Maidan last week, I can vouch that this pan-India mobilisation has the intelligence to see things as they exist. It’s not clouded by prejudices of any kind; for or against any person, any party, any ideology, and, for that matter, any thing. As an IIT alumnus emphasised from the dais, seemingly there are no adversaries in spirituality!

Sri Sri at Ram Leela maidanjoined by massive crowds to Volunteer for better India

It is really heartening that there wasn’t slightest hint of rabble-rousing during the gathering that lasted over three hours and attended a diverse crowd of nearly 200,000 people. Sri Sri didn’t play to the gallery. Instead, he gave a passionate and compelling appeal to the masses. “Keep the fire in the belly for a better India burning, but don’t allow it to burn India!” He extended the hand of communion and made a fervent appeal to the government to join in the movement.

The tone was distinctly different from what Ramlila Maidan has echoed ever since it became the forced destination for awakened Indians to express their frustrations against a failed system. Like Sri Sri, everyone present was totally focussed on the objective and the job on hand. Nobody wasted time or energy in anti-government sloganeering or finger-pointing. Instead, everybody was busy committing what they can do to better India instead of blaming others for what they didn’t do or what they did! The resolve was simple and palpable. “Ham ungli nahin, kadam uthayenge.”

Sri Sri at Ram Leela maidan  3rd Feb to launch Volunteer for better India
The whole atmosphere of negativity and cynicism that’s drowning India of late was replaced by a positively charged platform for making India better! The ‘Cow Culture’ as eulogised by Maulana Wahiduddin Khan was on full display. The octogenarian Islamic scholar and peace activist must have felt the pulse of the gathering when he talked about living like a cow which churns dry (negativity) grass into nutritious milk (positivity).

The hope for a better India undoubtedly lies in making her people embrace this ‘Cow Culture’. And its promise to deliver on this front makes Sri Sri’s Ram Leela pledge revolutionary. More than anything, VBI will make public participation in nation-building accessible and easier. It will open up ways in which one can take responsibility and contribute to creating an India that is clean, safe and strong. And much isn’t demanded.

Sri Sri at Ram Leela maidan -Volunteer for a better India launched with vande matram Just one hour a day will do. There is a wide range of issues one can get involved with. From women safety to corruption to child rights to literacy to de-addication to environment protection, there will be something that’s close to one’s heart. The idea is to make all Indians think and act about their nation at least for an hour a day. As Sri Sri said, if that spirit of volunteerism and patriotism were alive, no passerby would have ignored Nirbhaya when she was gasping for life after being thrown out of the bus on that fateful evening.

The idea is clicking on the ground. More than 1000 projects have already been taken up in schools, colleges, slums, villages, through workshops, nukkad nataks, medical camps, education camps, awareness drives, etc in NCR alone. On the big stage itself, a series of far-reaching partnerships and alliances were announced. Fifteen thousand Doctors of Delhi Medical Association (DMA) have already pledged to dedicate two Sundays a year for free consultation under the program “Do Ravivar Desh Ke Naam.

Sri Sri at Ram Leela maidan -next Sri Srivolunteer for a better india - bhavans mumbai

This wave of Desh Bhakti is going to reverberate across India as thousands of Sri Sri’s devotees join in. Already several cities have lined up Ramlila Maidan-like events. From Mumbai to Bangalore to Siliguri, the call for action will only get louder. Surely, none can complain about the rising decibel. Those who saw Sri Sri at Ram Leela ground have no doubt VBI is primed to unite Indians beyond the barriers of  caste, creed, religion, region, etc. That is the key. As Sri Sri said, “It is not just the work of an organization but the whole country.”

Volunteer for a better India - Sri Sri - VBI

I hope our political class will also join in. May God bless them with the vision to see this initiative as a spirit(ual) revolution and not as a divisive political mobilisation! Amen, Aameen, Tathastu!

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  1. Cows culture indeed is missing in India, specially after independence !!!
    AMUL, known for White Revolution from Gujarat, virtually adopted Buffalo Culture, killing COW culture. Obviously, the recent generations behave like a Violent Buffalo instead erstwhile Indian COW Cultured upfront vigil and humble patriots. All the developed nations globally have adopted Cow Culture deeply by importing GIR and Kankareju Cows from India and exported buffalo to INDIA !!! How then to expect COW CULTURE in India ?

  2. Awareness, responsibility, commitment, me & my nation .. all are beautifully weaved. This is upliftment.
    One hour per day is like one foot forward every day.
    Let’s all do it. Let’s stand together.

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